Greetings!

In my four years working for Northampton Bicycle, I’ve helped create a design campaign and merchandise in line with our brand. Being part of the team gives me special insight into what we’re about: bike joy for all and celebrating the wonderful outdoors in western Massachusetts.

Taking note of bright high visibility colors for cycling and hometown warmth I’ve created versatile iconography inspired by old school “Greetings from…” postcards. I designed this with screen printing and scaling in mind using bold color blocks that suit multiple contrasting color ways.