Better Biking
for All Riders
MassBike
MassBike works to make bicycling an integral part of human-centered communities, policies, culture, and infrastructure in Massachusetts. I was contracted to create a promotional water bottle for their donation drive.
We wanted the design to be celebratory of Massachusetts and showcase a diversity in bicycle ridership.
I sketched a few things out by hand on the chosen bottle template. I considered legibility, color palette, and composition.
Ultimately we chose a design that celebrated state symbols and our accessible bike path networks.
The final bottle was produced and gifted to generous donors.
This season I also designed Massbike’s bumper sticker promoting awareness for the organization and the new state law mandated passing at a safe distance of four feet